Revolutionizing Healthcare in Cebu: The Launch of Sugbodoc, the Region’s First Healthcare App

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The Unveiling of Sugbodoc: Cebu’s Pioneer Healthcare App

On June 29, 2024, The Company Mandaue hosted the grand launch of Sugbodoc, Cebu’s pioneering healthcare app. This event, attended by family, friends, and esteemed guests such as the regional directors of DTI7, DICT7, and the Cebu Chamber of Commerce, marked a significant milestone in Cebu’s healthcare landscape. The launch was not just an introduction to a new app; it was an emotional and powerful celebration of innovation, community, and the promise of better healthcare.

The Story Behind Sugbodoc

The name “Sugbodoc” carries profound meaning and a sense of pride. “Sugbo” is the historical name for Cebu, reflecting the startup’s deep roots and connection to the region. “Doc” signifies the clinical services provided by doctors. Although the founders have global aspirations for their healthcare technology company, they chose a name that honors their origins and underscores their commitment to serving the local community.


HealthcareFrom left to right Enrico Tan of Stellar Ph, Pjotr Steinmetz of Stellar Ph, Ryan Michael Gelig founder of Sugbodoc and Frederick Amores DICT Regional Director

A Heartfelt Launch Event

The launch of Sugbodoc was an intimate affair, bringing together a diverse group of attendees, including medical professionals who shared heartfelt testimonies of their experiences. The presence of regional directors from DTI7, DICT7, and the Cebu Chamber of Commerce underscored the significance of this event and highlighted the support from various sectors for this innovative healthcare initiative.

The event was filled with emotions as the founder shared his journey and vision for Sugbodoc. The testimonies from medical professionals added a layer of authenticity and highlighted the app’s potential impact on improving healthcare delivery. This combination of personal stories and professional endorsements created a powerful atmosphere, leaving a lasting impression on all attendees.

Accessing Sugbodoc

Sugbodoc’s global cloud Electronic Medical Records (EMR) system is now available for subscription at While the app is pending approval for the Google Play Store, users can soon download it to experience its full range of features.

Commitment to Data Privacy and Security

In an era where data breaches and privacy concerns are prevalent, Sugbodoc places a high priority on protecting patient information. The app employs more than 12 layers of security and encryption, ensuring that sensitive data remains secure. Key security measures include:

  • Advanced Encryption: Utilizing AES encryption, the same standard used by the US government, to safeguard patient information.
  • Role-Based Access Control: Ensuring only authorized care team members can access sensitive clinical information, with limited access for administrative staff.
  • Patient-Controlled Data Sharing: Allowing patients to control the visibility of their data, deciding which care team members can view their information.
  • Robust Validation and Purification Mechanisms: Implementing thorough front-end and back-end validation to ensure correct data entry and protect against cross-site scripting (XSS) attacks.

These measures reflect Sugbodoc’s commitment to maintaining the highest standards of data privacy and security, providing peace of mind for both patients and healthcare providers.

Transparent and Affordable Pricing

Sugbodoc offers transparent and competitive pricing plans designed to cater to various needs:

  • Free Patient Accounts: Patients can register and access the app without any cost.
  • 30-Day Free Trial for Doctors and Clinics: Healthcare providers can explore the global cloud EMR system for free for the first 30 days.
  • Clinic Starter Package: Ideal for single practice clinics, starting at PHP 999 per month with a one-time setup fee of PHP 10,000.
  • Clinic Pro Package: Suitable for group practice clinics with up to four doctors, starting at PHP 3,000 per month with a setup fee of PHP 30,000.

Additional functionalities and user capabilities can be purchased as add-ons, offering flexibility to meet the evolving needs of healthcare providers. Payments can be made conveniently online using credit cards or e-wallet accounts.

Sugbodoc is also developing more Paid Packages tailored for other healthcare entities, including birthing homes and hospitals, demonstrating their commitment to expanding and enhancing their service offerings.

A Vision for the Future

The launch of Sugbodoc is not just a technological advancement; it is a step towards transforming healthcare delivery in Cebu and beyond. The founder’s vision is to create a global healthcare technology company rooted in local pride and dedicated to improving patient care.

The support from the community, including key figures from the business and healthcare sectors, reinforces the potential of Sugbodoc to make a significant impact. As the app becomes available on the Google Play Store, it is poised to reach a broader audience, further solidifying its role in the healthcare ecosystem.


The unveiling of Sugbodoc marks a new chapter in Cebu’s healthcare story. It is a testament to the power of innovation, community support, and the unwavering commitment to improving patient care. As Sugbodoc embarks on this exciting journey, it carries with it the hopes and aspirations of its founders, the endorsements of medical professionals, and the backing of the Cebu community. This launch is just the beginning, and the future of healthcare in Cebu looks brighter with Sugbodoc leading the way.

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