The Company Philippines Rebrands to Zero-Ten Park Philippines
Zero-Ten Park Co., Ltd. (Head Office: Hakata-ku, Fukuoka City; CEO: Jiro Enomoto), which operates The Company Philippines, a network of coworking and community spaces established in Cebu in 2017 with branches in IT Park and Mandaue, and has since expanded to Makati (2025), announces the rebranding of its Philippine operations from “The Company Philippines” to “Zero-Ten Park Philippines,” effective November 4, 2025.
This rebranding aligns the Philippine locations with the global Zero-Ten Park network, headquartered in Fukuoka, Japan, and marks a strategic step toward strengthening the group’s international identity and advancing its mission of creating workspaces that help people grow “from Zero to Ten.”
The rebranding will involve an updated corporate logo, facility names, and brand identity, reflecting the evolving purpose of the company: to create spaces where innovation, creativity, and collaboration meet.
✨ WHY THE REBRAND MATTERS✨
Since opening its first location in Cebu, Philippines in 2017, The Company has grown into a leading workspace and community brand with branches in Cebu Mandaue, Cebu IT Park, and Makati City.
The brand’s philosophy—“creating more work links”—has fostered strong communities of startups, freelancers, creatives, and multinational teams. However, as the company’s reach has expanded globally, several challenges and opportunities emerged:
- “The Company” as a name is generic and lacks global distinctiveness.
- A stronger connection to the Zero-Ten Park Group is essential to highlight its Japanese roots and shared values of growth and innovation.
- Unified global branding supports the goal of expansion and enhances international recognition.
To address these, the Philippine operations will fully transition under the Zero-Ten Park brand, joining other international branches under a single, globally consistent identity.
FROM ZERO TO TEN: THE ZERO-TEN PARK MINDSET
In Japan, “ゼロテン (zeroten)” literally means “zero points.” Traditionally, it’s a failing score, but for us, it represents something much deeper: a fresh start.
At Zero-Ten Park, we embrace ゼロテン as the starting line, the raw, unfiltered stage of creation where ideas, people, and possibilities begin. It’s about going from nothing to something, from potential to performance, from Zero → Ten.
The addition of “Park” serves to immediately brand the physical space as an open, accessible, and inclusive community hub, much like a public park. This suggests an environment dedicated to relaxation, social interaction, and diverse activities, standing in deliberate contrast to a traditional, rigid corporate office.
Essentially, the name perfectly encapsulates our dual promise: a mindset for limitless potential (ZeroTen) and a physical space for meaningful community and collaboration (Park). This is the philosophy that drives our rebrand: to build hubs where creatives, makers, founders, and thinkers feel empowered to start from zero and achieve ten, with a powerful network supporting every step.
WHAT CHANGES STARTING NOVEMBER 4, 2025?
As part of this initiative, all existing The Company facilities in the Philippines will gradually be renamed to reflect the Zero-Ten Park brand starting November 4, 2025.
Navigating business registration involves specialized terms. Here are definitions for the most important concepts:
| Current Facility Name | New Name (Effective November 2025) |
| The Company Cebu – Mandaue | Zero-Ten Park Cebu – Mandaue |
| The Company Cebu – IT Park | Zero-Ten Park Cebu – IT Park |
| The Company Makati | Zero-Ten Park Makati |
What’s Not Changing?
- Current contract terms (member fees, period, and conditions) remain unchanged
- Office space, shared facilities, and services remain available as usual
- Telephone numbers, our team and support system will continue without any change
TIMELINE OF REBRANDING
| PERIOD | ACTION |
| Late October 2025 | Start of logo and signage transition |
| November 4, 2025 | Official brand switchover; The Company Philippines becomes Zero-Ten Park Philippines |
| November 2025 onward | Sequential rollout of new brand across Cebu and Makati branches |
LOGO TRANSITION
CURRENT LOGO
NEW LOGO
The new logo reflects the Zero-Ten philosophy of continuous growth, combining Japanese minimalism with a dynamic design that symbolizes movement from 0 → 10.
RECENT COLLABORATIONS & PARTNERSHIPS
Over the past year, The Company Philippines has worked closely with:
- DTI Region 7 – Partnered on initiatives that empower creatives to develop entrepreneurial skills and launch their own ventures.
- UXPH – Partnered in organizing events, conferences, and programs that bring together professionals in the Filipino design landscape.
- CebuXD – Supported initiatives that foster a strong community of designers and user experience professionals.
- Visayas Arts Fair (VAF) – Built connections that unite individuals from the visual arts and broader creative industries.
- Global startups and multinational teams – Provided flexible, hybrid workspace solutions across Cebu and Makati.
These partnerships reflect the Zero-Ten Park vision — bridging local talent with global opportunity.
FUTURE OUTLOOK
Zero-Ten Park PH remains committed to:
- Building a connected ecosystem between Japan, the Philippines, and other Asian markets.
- Expanding community and workspace programs that nurture creators, founders, and global teams.
- Continuing to develop spaces that support the human-centered future of work.
As part of the global Zero-Ten Park Group, we will keep fostering places where people can go beyond boundaries — from zero to ten.
Through this rebranding, Zero-Ten Park Philippines will further strengthen its role as the country’s hub for collaborative work, cross-border business, and creative innovation.
WHAT TO EXPECT: BEYOND THE REBRAND
The rebrand will launch with a nationwide campaign and a series of events that embody the Zero → Ten mindset, including:
- Rebrand Launch Event: November 4, 2025
- Geeks on a Beach Reunion & Networking Mixer
- 📅 November 12, 2025 – Zero-Ten Park Makati
- 📅 November 15, 2025 – Zero-Ten Park Mandaue
- Visayas Art Fair Exhibit: November 14–16, 2025 – Oakridge Studio, Cebu
- The Gathering: December of 2025 –Zero-Ten Park Makati
- Our new branch in Japan, Zero-Ten Park Tenjin Nishidori will be open, expanding our multi-location access for members: November 4, 2025
These initiatives aim to spark collaboration between founders, creators, and innovators across industries.
For inquiries regarding this announcement, please contact:
Zero-Ten Park Philippines, Inc.
📩 Joy Garingo Dela Serna – General Manager
✉️ collaborate@zeroten.work
🌐 www.thecompany.ph | www.zerotenpark.jp
Zero-Ten Park Community Activities
📩 Kenneth King Gonzales – Community Manager
✉️ king@zeroten.work
🌐 www.thecompany.ph
Zero-Ten Park Makati
📩 Jessel Lisondra – Branch Manager
✉️ jess@zeroten.work
🌐 www.thecompany.ph
Zero-Ten Park Cebu – IT Park
📩 Haydee Sol Therese Iliga – Branch Manager
✉️ sol@zeroten.work
🌐 www.thecompany.ph
Zero-Ten Park Cebu – Mandaue
📩 Charlene Benavides Villa – Branch Manager
✉️ kat@zeroten.work
🌐 www.thecompany.ph
FREQUENTLY ASKED QUESTIONS
Starting November 4, 2025, The Company Philippines will officially rebrand as Zero-Ten Park Philippines, aligning with its global parent company, Zero-Ten Park Co., Ltd., headquartered in Fukuoka, Japan.
The rebrand aims to strengthen the connection with the Zero-Ten Park global network and establish a more distinctive, unified identity across all international branches. “The Company” as a name was widely used and lacked global distinctiveness. By transitioning to Zero-Ten Park, the brand reflects its Japanese roots, shared values of growth and innovation, and a stronger international presence.
In Japanese, “ゼロテン (zeroten)” literally means “zero points.” While it traditionally signifies a failing score, Zero-Ten Park redefines it as a symbol of new beginnings — the starting point for creativity, innovation, and growth. It embodies the journey of going from Zero to Ten — turning ideas into impact and potential into success.
All existing The Company branches in the Philippines will adopt the new Zero-Ten Park name:
| Current Name | New Name (Effective November 2025) |
| The Company Cebu – Mandaue | Zero-Ten Park Cebu – Mandaue |
| The Company Cebu – IT Park | Zero-Ten Park Cebu – IT Park |
| The Company Makati | Zero-Ten Park Makati |
No. All coworking and community services will continue as usual. The rebrand focuses on visual identity, signage, and digital updates — there will be no disruption to member access or operations during the transition.
