DAOS 2025: Empowering Filipino Digital Agency Owners to Build, Scale, and Lead
Makati City, Philippines. The Digital Agency Owners Summit or DAOS 2025 successfully brought together freelancers, entrepreneurs, and digital leaders for a powerful three-day experience of learning, collaboration, and strategic growth. Held from November 14 to 16, the summit became a defining moment for the Philippine digital workforce, giving agency founders the tools, systems, and direction they need to build and scale confidently in an increasingly competitive market.
Curated by community builder and FHMoms CEO MK Bertulfo, DAOS 2025 was the first three-day hybrid summit created specifically for Filipino agency owners. The program combined virtual learning, in-person collaboration, and an on-ground ecosystem tour across Makati and Mandaluyong, giving participants a rare, end-to-end view of how modern agencies operate, innovate, and grow. The summit was co presented by ZBiz Solutions and Digital Workforce Group, with Jade Hotel and Suites as the official hotel partner.
Three Days of Growth and Action
Day 1: BUILD
The virtual kickoff was designed to help freelancers transition into founders with clarity and intention. Sessions focused on the agency growth journey, mindset shifts, and the core systems every founder must establish early on. Speakers Pam Baluyo, Leif Brian Gomez Margallo, and Le-an Lai Lacaba Morales delivered structured frameworks and founder-tested methodologies for scaling.
A dynamic panel led by Nathalie Mago, with agency leaders Rica Jankulovski, Fleire Castro, and Cybill Getgood, shared real stories on building sustainable agencies, dealing with uncertainty, and making decisions that protect both profitability and team well-being.
Day 2: SCALE
Hosted at Jade Hotel and Suites, Day 2 provided a deeper dive into systems, leadership, and high-value client acquisition. Host Mikaela Concha opened the program, followed by insights from leaders who shared actionable guidance for scaling agencies.
Marjorie Aviso taught delegates how to turn operational chaos into clarity. Ehden Pelaez demonstrated how to attract clients consistently from both local and international markets.
A powerful panel discussion with Andrea Pios, Pam Baluyo, Yvette Marie Sabellona, and Kristen Shayne Enrile explored pricing, client retention, and positioning. In a fireside chat, Apple Manansala introduced the Dual CEO Mindset, helping founders balance vision and execution.
Agency Owners Shayne Fenis, Cap Hernandez, Thara Fajardo, and Faith Natividad discussed how to build reputation and partnerships. Michelle Miranda shared systems for leading high-performing remote teams without burnout.
Breakout tech sessions from Jay-cee Tan of Salig AI and Grace Cuevas of Flowhelper AI showed participants how to automate operations, streamline acquisition, and integrate AI into agency workflows. Harold Rey Ladaran closed the day with a hands-on workshop on designing a 2026 agency growth strategy.
A highlight of Day 2 was the presence of leadership icons Francis Kong and Myrna Tam Natividad. Francis inspired delegates with timeless principles and real-world leadership insights, while Mommy Negosyo grounded the conversation with relatable, heart-centered business wisdom. Their participation elevated the summit’s value and left founders energized for the next phase of their journey.
Day 3: LEAD
The final day featured the Digital Ecosystem Tour, giving delegates direct exposure to real workspaces and innovation hubs. Stops included Market Social, Ponte Spaces, Zero Ten Park Philippines, The Company Makati, Mystery Manila, and Magellan Solutions. The tour emphasized how culture, collaboration, and innovation shape modern digital work environments.
Building Connections and Creativity at Zero-Ten Park Makati
During the Day 3 Digital Ecosystem Tour of DAOS 2025, Zero-Ten Park Philippines proudly welcomed freelancers and digital agency owners to its modern, community-focused workspace in Makati. Representing the brand, Alexis Marie Cosico introduced Zero-Ten Park PH as a collective of creators, builders, and matchmakers dedicated to supporting innovation-driven professionals. She showcased the space’s premium amenities, including co-working areas, executive offices, meeting rooms, phone booths, and virtual office solutions. These facilities were designed to elevate productivity, encourage collaboration, and nurture creativity within the digital workforce. Alexis emphasized the workspace’s role as a home for freelancers and remote teams seeking a supportive, connected environment. The tour highlighted Zero-Ten Park PH’s commitment to providing world-class spaces tailored for modern work.
Alexis also spotlighted Zero-Ten Park PH’s professional service offerings, beginning with its Employer of Record (EOR) solutions that ensure freelancers and remote workers receive compliance, protection, and long-term stability. She explained how EOR empowers Filipino professionals to operate confidently in both local and international markets. In addition, she introduced the company’s business registration services, helping individuals transition seamlessly from freelance work to formal business ownership.
These services reflect Zero-Ten Park PH’s mission to create structured, sustainable pathways for growth. Through its participation in DAOS 2025, the company reaffirmed its dedication to enabling freelancers and entrepreneurs to thrive. Zero-Ten Park PH continues to position itself as a catalyst for community, innovation, and professional success.
A Defining Moment for the Industry
“Every successful agency begins with a founder who chooses to lead with clarity and purpose. DAOS 2025 was created to spark that shift,” said Summit Curator MK Bertulfo.
Participants walked away with new partnerships, actionable systems, and a renewed commitment to build with intention.
DAOS 2025 ended with a clear call to action:
Build your systems. Scale with intention. Lead with clarity. The future of the digital workforce starts now.
